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	<title>THE CABLE PIPELINE &#187; one stop shopping</title>
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	<link>http://www.thecablepipeline.com</link>
	<description>Focusing on Broadband-Cable-Telecom-Wireless-Mobile Markets: Providinig Trends-Market Analysis-Business Strategies</description>
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		<title>Is Comcast Vying for the Wal-Mart Experience?</title>
		<link>http://www.thecablepipeline.com/2009/11/15/comcast-vying-walmart-experience/</link>
		<comments>http://www.thecablepipeline.com/2009/11/15/comcast-vying-walmart-experience/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 23:39:35 +0000</pubDate>
		<dc:creator>Leonard Grace</dc:creator>
				<category><![CDATA[Broadband]]></category>
		<category><![CDATA[Cable]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[clearwire]]></category>
		<category><![CDATA[comcast]]></category>
		<category><![CDATA[nbc universal]]></category>
		<category><![CDATA[one stop shopping]]></category>
		<category><![CDATA[Walmart]]></category>

		<guid isPermaLink="false">http://www.thecablepipeline.com/?p=614</guid>
		<description><![CDATA[<p><img class="alignleft size-full wp-image-615" title="thumbnail[1]" src="http://www.thecablepipeline.com/wp-content/uploads/thumbnail1.jpg" alt="thumbnail[1]" width="160" height="126" />It seems to me that Comcast is heading down the trail of Wal-Mart bliss, if you take a closer look at recent events. What could a cable giant with revenues mostly generated from Digital Cable have in common with <a href="http://www.walmart.com/index.gsp?dest=40&amp;sourceid=17810513382645646707">Wal-Mart</a>? Well, it could happen if the operator continues to move in a concerted direction that positions itself as one stop shopping, &#8220;<a href="http://www.phrases.org.uk/meanings/one-stop-shop.html">Have it all done in one place. Save your time. Save your money</a> &#8220;, experience for customers.</p>
<p><a href="http://www.comcast.com/">Comcast’s</a> current offerings include Broadband Internet, Digital Video, HD, VOD, Telephony, Cable Advertising and has recently acquired <a href="http://www.clearwire.com/">Clearwire</a> to offer Wi-Fi, and is now about to acquire <a href="http://www.nbcuni.com/About_NBC_Universal/Company_Overview/overview05.shtml">NBC Universal</a> to garner a big stake in content for your online experience. What else does it need to become the largest cable operator where consumers can get everything in a home technology experience they need at, (one stop)?  </p>
<p>Keep in mind that to be like Wal-Mart, Comcast would have to offer a substantial reason for consumers to not migrate to <a href="http://www.netflix.com/MediaCenter">Netflix</a>, <a href="http://www.apple.com/itunes/">Apple iTunes</a>/<a href="http://www.apple.com/appletv/">Apple TV</a>, and <a href="http://www.boxee.com/index-2.html">Boxee</a>, which would be price. It has been clear for a long time that offering a bundled package is a consumer friendly endeavor. Just contemplate what Wal-Mart has accomplished by offering an “economies of scale” price to its customers. They became so large and successful; it garnered them a public relations “black eye”.</p>
<p>Sufficed to say, if Comcast is serious about stopping migration away from its current services, then it should consider a bundled package, including all the popular content and applications, while using the “economies of scale” that made Wal-Mart a success, to offer a price and service package that no one else can emulate.</p>
<p>It will then truly become a Wal-Mart experience.
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